The back room on Collins Street
Some of that community began in a small room behind a “fancy-ass gym” on Collins Street. Men arrived for personal training, cardio and weights, convinced fitness meant working harder and sweating more.
“I always had a lot of courage, very little English, very little knowledge, but I could see through people,” she says. Watching someone labour on a cross-trainer, she thought, “There’s so much more going on here.”
She took them into the back room, rolled out the mats and taught them yoga.
“They will come out different. Their posture is different, they’re smiling, they don’t look at the phone straight after they leave.”
That transformation showed her yoga was about more than postures. “It’s how you leave your yoga practice,” she says. “That’s where I thought, oh, there’s legs to this business.”
Selling happiness
Formal training in Byron Bay followed. “I didn’t even know you needed paperwork to teach back then.” Masha returned to Melbourne needing a real job.
Instead, she joined Hotbox on Chapel Street as heated practice was taking off. “We could not keep people out,” she remembers. “Just our queues, and all the classes were overbooked.”
There she met her future business partner, who proposed a studio centred on meditation. Masha wondered how they could market something invisible.
She asked him how you would sell meditation. “Do you meditate?” he asked. She did. “Are you happy?” She was. “You sell happiness.”
That idea became Happy Melon, which opened in Armadale in 2015, combining meditation with yoga, Pilates and fitness.
A few years as a mum
Then came motherhood. When her son Andre was born, Masha stepped back rather than become one of those “super mums” teaching with a child beside her. The pandemic arrived partway through, and her daughter Sofia was born in those years at home.
“I was really a mum for a few years, and it was a really special moment,” she says. “I didn’t have to rush anywhere. I could be with my kids and really learn to be a mum.”
Within
Within began during a walk through South Yarra. Masha noticed a lease sign outside an Aboriginal art gallery and looked through the window. “It was beautiful art hanging on the walls. That’s good feng shui, or whatever you call it.”
She made contact, and Within opened soon afterwards.